IN FACT IT WASN’T JUST MY STORY OF STRUGGLE – I UNCOVERED IT WAS A STORY GOING BACK GENERATIONS.
It’s 4:44 AM, and I’ve been woken up again at that exact moment, with an idea that just won’t quit bothering me. This has been happening every night for the past week.
Finally, I decide, this is not some random event, and I need to listen to what’s coming through me, and do something about it.
I grab my journal and my pen. And the writing and ideas start pouring through me.
Pages and pages of writing...
I didn't know where it was coming from...
The message I was getting was that I needed to heal my own family lineage patterns around money… and that when I did this, I’d be able to help others do it as well…
Like most people, I didn’t need to go back very far in my family lineage to see deep wounds around money.
My grandmother was one of 13 children in her family who lived in a workhouse, where totally destitute people worked 16 hours a day to earn a a bit of food and a place to lay their head in a dirty bed. (Think Dickens novels here.)
Fortunately, my parents escaped this fate. Through working four jobs, my dad was able to buy a set of horse stables, that they were going to convert into a house. I came along before the work was finished, and spent my first few weeks in a caravan.
(No wonder I’ve come to feel so connected spiritually to horses!)
So yes… my early years were “simple.” But I won a place at a high-performance school - and it seemed as though I was on my way to escape the poverty roots of my family.
I was the first person in my family, ever, to go to university. I came to London after graduating to study fashion and photography. I started working at Marie Claire, and quickly leapfrogged into a job in fashion PR.
This would seem like a dream job - how many young women would love to work in fashion? (Free Jimmy Choo shoes, hello?!) But basically, I was a glorified coffee-fetcher, and I knew I was destined for bigger things. I didn’t quite know what at that point - but I knew I had to move on. So I quit, with no Plan B.
I was at a friend’s house, working on my CV, and I had to send it out that night. Right before I was about to send it out, the power in the whole street went out. A neighbour knocked on the door, inviting us over to their house, with candles, a wind-up radio, and of course, wine. We had a grand old time drinking and laughing.
The next morning, a note came under the door from these neighbours - with an offer of a job for me in a top London advertising agency.
I have always paid attention to
"signs from the universe"
- and this couldn't have been a bigger sign!
So began my unplanned career in advertising.
I came from nothing, so the fact that I was earning a solid salary for the first time felt amazing to me. I started to travel, and went on holidays for the first time, and went shopping.
By the time I was 28, I was ready to buy my own house - in an up-and-coming neighborhood in London. By that time, I also knew that I needed to be doing something more creative with my talents.
I followed my intuition... I knew there was something greater out there for me.
And again, I quit my comfortable job with only a marginal Plan B - in this case, renting out rooms in my house to students, which paid the mortgage.
I’d been winning creative competitions, including photography, since I was young. At university, I had been paid to shoot the underground party scene in Sheffield. I decided now was the time to explore photography as a career more deeply.
Soon, I manifested a business mentor, a grant to start a business in my neighbourhood, and my first clients.
For the first time, at age 30, I was making money doing what I loved. I had gone from making no money, to then making money in a way that made me miserable, believing I had to sacrifice my happiness to have money.
"Wow, you can do what you love & make money?"
This was a revelation to me and I’ve never looked back.
This is when my money mindset first kicked into high gear. I learned all about asking for money, and raising my rates. I went from £500 shoots to £5,000 shoots.
I also learned about branding. I loved and believed in film, and this was a time when everyone was going digital, and saying film was dead. Instead of believing them and following the herd, I stuck with my passions, and this became something that set me apart. When you love and believe in something, you can sell it.
With my success, I was able to buy my second home - my dream house in Ibiza. I moved there with my boyfriend, and the day we arrived, he proposed to me.
My life seemed perfect. I had my man, my business, my dream home, on my dream island.
And then suddenly everything fell apart…
Within 6 months, my mother died suddenly of a previously undiagnosed cancer, and my father got diagnosed with cancer as well. As a response to the incredible stress, I developed my own serious, ongoing allergies that kept me from working to my full capacity.
All of this might have been manageable, but then one more loss pushed me over. A year after our wedding, my husband walked out suddenly, without warning or explanation.
My family had fallen apart.
My marriage had fallen apart.
My health had fallen apart.
I was spending so much energy dealing with all this trauma, my money dried up, and I had to sell my house in Ibiza, the one I had dreamed about for years. I started panicking about money.
As I was searching online for what to do, I saw an advert for a life and business coach. I had always thought coaching was ineffective and a waste of time. But in this case, I knew I was in a bad way and needed support, so I took the woman up on her offer of a free consultation.
I started crying on the phone - these were tears of recognition that I needed to work with her. I was already in debt, so I figured I could go a little more because I needed this.
I put the coaching on my credit card - and within the same week, a photography gig came in for exactly the amount I had just put on the card. I figured this was a sign!
The coach helped my put my life back together. I got my photography site updated. I raised my rates. Work started coming in, and things felt like they were coming back together in my life.
And this is when the upswing really began...
I saw just how dramatically my life, my business and my money had turned around from this short stint of coaching, I knew that there was more here for me to explore, and share with the world.
I began a deep-dive into my own money mindset, to understand how and why I had lost it all, and how I was able to rebuild it quickly.
I saw all the programming around money I had grown up with. I had so many family stories around money. I had carried debt for so long. I had always panicked on tax day, pulled it together at the 11th hour, and then went through the cycle of ignoring money for a year until the next bill was due. A pattern of scarcity and never-enough ran my life.
“Never again,” I decided.
I had always loved Martha Stewart magazine - being published there was my dream. Every year, I had sent them the best shots from the weddings I had photographed, and every year, they turned me down.
It turned out, someone in the magazine had been paying attention to me, and my work and persistence, over the years. Out of the blue, I got named as one of their top photographers worldwide. (They’ve never done that again, only that one year, so I’m still on their list!)
The list turned into an invitation to shoot a wedding for them. The wedding shoot turned into 12 pages in their magazine. And the 12-page feature turned into a cover story.
"I get to see my work on a newsstand?! OMG!"
I believe the reason I won the cover, when none of my peers had, is that I kept submitting. I didn’t give up. I just kept doing the work and clearing my beliefs, working on my mindset and believing it’s possible, having faith and trust.
Through all the clearing and healing and personal development work I was doing, I realized that wealth consciousness was possible for me - and I had seen it with my own eyes and experience, in my recovery.
I went from zero to 6 figures in 13 months in my new coaching business – part time. In less than a year I doubled my coaching fee from £2500 to £5000 and clients lined up to book my new packages.
I raised my photography rates from £3500 to £7500 in just 2 years - an increase of over 200%.
My business growth went from 5 figures to over $250,000 in just 2 years.
I started taking my own learnings about how to transform your money mindset, and sharing them with coaching clients.
The more I learned, the more tools I got, the more I shared.
As my intuitive abilities strengthened and grew, I started being able to see the exact blocks that were stopping people making money.
My clients were seeing incredible results...
In the first 90 days with me, Lisa brought in over £40,000 of new business.
D'Arcy went from new coach to a £21k month in 8 weeks
Cara hit a $14k month after 4 weeks and went on to hit consistent $10k+ months with a manageable number of clients.
But, as much as I love working with 1-on-1 clients, I could only work with a few people that way.
That’s when I created Money Beautifully™ to share these teachings with the world. It came to me that this is what I needed to be doing. And this is what I’m sharing with you now.